We saw a clear fit between SAILMATE and LOWLANDER as a brewery of botanical beers. Both brands are committed to sustainability and back then we were both based in Amsterdam.
Lowlanders thinks about the environment in all business areas. That's also why they were looking for an environmentally friendly merchandise for their summer campaign. The product should be useful and sustainable and we came up with the idea of a branded beanbag. An eye-catcher on each terrace and the ideal spot to relax and have a beer.
Lowlander is an Amsterdam brewery of botanical beers. The Netherlands literally means the ‘Low Lands’ as much of the land is below sea level. Pioneering seafarers, the Lowlanders traded all over the world. Inspired by their travels they explore the world of herbs, spices and fruit, and brew with these botanicals to create unique and naturally delicious beers.
Check out their delicious and unique assortment here