There are lots of companies, who want to share their sustainable message with their customers. And as the best way of sharing is a gift our Xmas collaboration with NORTH SAILS is a great example for that.
NORTH SAILS's German sales team selected our bottle carrier to use it as a unique gift for their most valuable customers. It is a very personal and individual way to approach your customers at the end of the year and share a thank you and a message with them.
While other business gifts are often similar and unfortunately not useful, we paid attention that we create a product that is useful in different conditions and definitely sticks out.
We knew early that NORTH SAILS and SAILMATE are a good match and it was just a question of time to turn that connection into a first project. NORTH SAILS is one of the biggest sail manufacturers worldwide. They are looking back at a long tradition and currently developing the technical innovations in performance sailing. They are also highly interested in making their business more sustainable. For an established and global business that’s a big challenge. That’s very different compared to a start-up business like SAILMATE, which is built on sustainability from the beginning. But NORTH SAILS is very eager to make a positive impact and from our first-hand experience with them we can say there is an honest approach to do things that really make a difference. Our interaction with team member in different functions and countries emphasizes our impression that sustainable projects and innovations are supported across the whole company. Of course our recent collaboration is still small compared to their total business, but there are bigger ideas in the pipeline and hopefully soon to come.