Sailing teams, organizations and crews create a strong community. Having their unique product with their own logo and style was the starting point for this project. Join the Crew is an organization that offers active sailing trips. They were partners from the early days of SAILMATE and thrilled to create a product that is sustainable, authentic to sailing and branded with their message and logo. The idea to choose a gymsack was born during a sailing trip, when Mathias from the Marketing department and Anna founder of SAILMATE were together on the boat. Thinking about a functional and cool style for sailing trips and seeing lots of crew members wearing gymsacks lead to the product we call now the JTC sailsack.
Join the Crew is a sailing organization that brings young people together to enjoy active sailing and exploring at sea. Over the years they built up a strong and dynamic community which brings around 3,000 young sailors together each year.
Their brand values shape the community and create the experience the JTC sailors have on their unique trips. Lots of love is their starting point which means lots of love for the community, locals, animals and of course nature.